From Open Houses to Rap Videos: The Real Side of Real Estate with Cherrie & Zach

If you're looking for a real estate podcast that's fun, honest, and packed with tips for both buyers, sellers, and realtors, look no further. On a recent episode of Opposites Unite, we sat down with Cherrie and Zach—two well-known Santa Clarita realtors who are shaking up the industry with their unique style and creative approach to selling homes.

Whether you're a first-time homebuyer, a fellow agent, or just someone curious about what really happens behind the scenes in real estate, this episode has something for you.

Who Are Cherrie and Zach?

Cherrie and Zach are a husband-and-wife real estate team based in Santa Clarita, California. Known for their high energy, deep market knowledge, and down-to-earth personalities, they’ve built a strong brand in the local real estate scene.

But here's the fun twist: they’re total opposites. Zach is the bold, outgoing type—he once filmed a real estate rap video that went viral! Cherrie, on the other hand, brings calm, focus, and organization to the table. Together, they balance each other out, making them a powerhouse duo in both business and life.

Why This Real Estate Podcast Is Different

Most real estate podcasts are full of numbers, boring talk about interest rates, and market jargon. But in From Open Houses to Rap Videos: The Real Side of Real Estate with Cherrie & Zach, we keep it real—and fun.

We talk about what it’s actually like to work in real estate. We cover things that new agents wish they knew before starting, the tough days when deals fall apart, and how marketing a home has completely changed in the social media age.

We also dive into how real estate agents like Cherrie and Zach stay true to themselves in an industry that often feels like it’s all about image.

Real Estate Marketing Ideas That Actually Work

One of the coolest parts of this episode? Hearing Zach talk about his now-famous rap video. 🎤

In a world where every agent is handing out flyers and cold-calling expired listings, Zach wanted to try something different. So, he made a music video—about real estate. Yes, seriously. And you know what? It worked.

It got people talking. It got people watching. And more importantly, it got homes sold.

This episode proves that real estate marketing in 2025 isn’t just about doing what’s “normal.” It’s about showing up in creative ways that make people remember you. Whether that’s through video, Instagram Reels, or putting your unique personality on display—it all matters.

If you’re looking for real estate marketing ideas that stand out, this episode is packed with inspiration.

The Truth About Working in Real Estate

A big reason why listeners love this podcast is that we don’t sugarcoat the job. Cherrie and Zach open up about what it’s really like to be full-time realtors. Spoiler alert: it’s not always pretty.

They talk about…

• The pressure of helping clients make one of the biggest financial decisions of their lives

• How hard it is to create boundaries when your phone never stops ringing

• The emotional rollercoaster that comes with a deal falling through

• The sacrifices made to grow a business while raising a family

Real estate is often glamorized on social media. But behind the beautiful home photos and sold signs are real people working long hours to make it happen. Cherrie and Zach share this real-world view with honesty and heart.

The Power of Being Yourself in Real Estate

One of the biggest takeaways from this episode is the importance of being you. Cherrie and Zach are not trying to copy anyone else. They know their strengths and lean into them.

Zach is loud, funny, and creative. He connects with people through humor and attention-grabbing content.

Cherrie is calm, consistent, and detail-oriented. She brings structure to the chaos and makes sure every transaction runs smoothly.

Together, they’ve built a brand that works because they’re different—not in spite of it.

So whether you're a new agent wondering how to stand out, or a veteran feeling burned out trying to be someone you're not—this episode is your reminder that authenticity is your superpower.

Final Thoughts: Real Estate Is More Than Just Selling Homes

This episode with Cherrie and Zach shows that being in real estate is about so much more than just “selling houses.”

It’s about building relationships. It’s about helping people feel seen and heard. It’s about finding creative ways to stand out in a noisy world.And most of all, it’s about staying true to who you are.

If you’re ready to laugh, learn, and maybe even cry a little (yes, we go deep too), this is one podcast episode you don’t want to miss.

🎧 Listen now to "From Open Houses to Rap Videos: The Real Side of Real Estate with Cherrie & Zach" on Opposites Unite—available on all major platforms.

And if you love it? Be sure to subscribe, leave a review, and share it with someone who could use a real, unfiltered look at real estate.